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TRAININGS

We offer bespoke training to answer all your needs. With over 20 years' experience working with renowned brands, CGHP Beespoke Consulting is committed to passing on its expertise to help fashion designers, founders and brand managers in this complex industry.

Adapted to both young designers and more established brands, our training courses are customized to answer the challenges of each individual.

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CONDITIONS

Our training courses are available in both face-to-face and distance learning formats, giving everyone the opportunity to choose according to their schedule and preferences.

BESPOKE

Our training courses are made to adapt to each brand and each need, in order to best meet your expectations.

IMPLEMENTATION

Our training courses are based on concrete examples and real-life cases, promoting understanding and direct application to your brand.

DURATION

Our training courses last 7 hours and can be carried out in a single day or spread over two half-days.

BENEFITS OF OUR TRAINING

OUR TRAINING

1

THE KEYS TO GOING FROM BTOC TO BTOB

The objectives of this training

  • Understanding the different BtoB distribution networks

  • Identify your BtoB target

  • Learn specific BtoB sales technique

  • Implement BtoB communication tools and BtoB sales conditions

THE BTOB SALES PITCH

The objectives of this training

  • Highlight the distinctive features of your brand

  • Understand the needs of each type of partner (sales agents, distributors...)

  • Learn how to adapt your message to answer expectations in relation to cultural differences

Les objectifs de cette formation
 

  • Connaitre les différents réseaux de distribution BtoB

  • Identifier sa cible BtoB

  • Apprendre les techniques de négociation spécifiques au BtoB.

  • Mettre en place une grille tarifaire BtoB

2

3

BTOB COMMERCIAL PROSPECTING

Asia - Middle East - United States

The objectives of this training
 

  • Identify local consumer trends and expectations

  • Develop prospecting strategies adapted to each market

  • Familiarize yourself with standards and business practices specific to each region

4

COMMERCIAL FOLLOW-UP

The objectives of this training

  • Understand and master the use of management tools to monitor the effectiveness of the sales force.

  • Set up sales follow-up action plans, adapted to each market

  • Learn how to maintain solid, lasting customer relationships

OUR PARTNERS

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