TRAININGS
We offer bespoke training to answer all your needs. With over 20 years' experience working with renowned brands, CGHP Beespoke Consulting is committed to passing on its expertise to help fashion designers, founders and brand managers in this complex industry.
Adapted to both young designers and more established brands, our training courses are customized to answer the challenges of each individual.
CONDITIONS
Our training courses are available in both face-to-face and distance learning formats, giving everyone the opportunity to choose according to their schedule and preferences.
BESPOKE
Our training courses are made to adapt to each brand and each need, in order to best meet your expectations.
IMPLEMENTATION
Our training courses are based on concrete examples and real-life cases, promoting understanding and direct application to your brand.
DURATION
Our training courses last 7 hours and can be carried out in a single day or spread over two half-days.
BENEFITS OF OUR TRAINING
QUALIOPI
Our company is QUALIOPI certified, a quality label recognized by the French government.
For our customers, this guarantees services that meet legal and regulatory requirements, while ensuring rigorous follow-up of results and continuous improvement of our training courses.
By choosing a QUALIOPI-certified organization, you benefit from training courses that are eligible for public or shared funding, and a guarantee of the seriousness of our support for your projects.
OUR TRAINING
1
THE KEYS TO GOING FROM BTOC TO BTOB
The objectives of this training
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Understanding the different BtoB distribution networks
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Identify your BtoB target
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Learn specific BtoB sales technique
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Implement BtoB communication tools and BtoB sales conditions
2
THE BTOB SALES PITCH
The objective of this training
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Highlighting your brand's distinctive features
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Understand the needs of each type of partner (sales agents, distributors, etc.)
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Learn how to adapt your message to meet expectations in relation to cultural differences
3
BTOB COMMERCIAL PROSPECTING
The objective of this training
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Identify local consumer trends and expectations
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Develop prospecting strategies adapted to each market
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Become familiar with region-specific standards and business practices
4
COMMERCIAL NEGOTIATION
The objectives of this training
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Know and understand the cultural differences specific to each geographical area
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Acquire techniques for creating value and defending brand interests
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Anticipate and respond effectively to partners' objections
5
COMMERCIAL FOLLOW-UP
The objectives of this training
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Understand and master the use of management tools to monitor the effectiveness of the sales force
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Implement sales follow-up action plans adapted to each market
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Learn how to maintain solid, lasting customer relationships
EXCELLENCE COURSE
We offer the BtoB Excellence Course, which is designed to provide in-depth, comprehensive training in BtoB business development. Participants have the opportunity to take part in five key training courses, spread over a minimum period of six months.
The Excellence Course meets three key objectives:
Gain an in-depth understanding of BtoB business development specific to the creative industries sector.
1
Master customer relationship management tools and techniques to optimize sales and build customer loyalty.
2
Develop advanced sales and negotiation skills adapted to the context of BtoB sales in this sector.
3
OUR LATEST TRAINING COURSES
AD'OCC - Prospecting workshop
The consulting firm organized a prospecting workshop in Montpellier with four fashion brands, aimed at putting into practice the tools covered during the first day of training. On the program: writing a BtoB pitch, analyzing the BtoB target customer, learning different prospecting techniques, creating a prospecting e-mail.
USAID - Expanding your brand beyond Senegal's borders
The firm organized a training session in Dakar, on the premises of USAID, with a total of 18 participants. Aimed at Senegalese fashion brands, it lasted 4 hours and was entitled “Developing your brand beyond Senegalese borders”.
A major milestone for the firm, which held its first training session outside France.
Madagascar - Excellence Course
The first Excellence Course was inaugurated by videoconference for two Madagascan brands.
The firm animated session of the "Keys to moving from BtoC to BtoB" course. The final sessions of this course will take place face to face in Madagascar on November 21, 2024.
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OUR PARTNERS
